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    Pointer Strategy

    Sales Recruitment Agency

    Sales Recruiters Who've Actually Carried the Quota.

    Your next sales hire should come with 12 months of backup.

    We're a sales recruitment agency run by operators, not keyword-matchers. We place AEs, SDRs, Sales Leaders, and every role in between, vetted by people who've actually carried quota, then train them for 12 months. You only pay 1.5% monthly while they perform.

    Trusted by 60+ SaaS and tech companies across ANZ

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    Centrix Solutions
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    Darzin
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    OxygenIT
    TEAM Software
    Iotasol
    Megabus
    Loop Logics
    The Untapped Space
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    0%

    of Australian senior managers admit they've made a bad hire

    $15K–$35K in direct costs. Up to 2.5x annual salary in total damage.

    The Problem

    Why Most Sales Hires Don't Hit Quota

    Sales is the only function where you know within 90 days whether a hire is working — and it still takes most companies 16 weeks to act. The problem isn't effort. It's process.

    An AE who thrived in a PLG motion won't necessarily succeed in enterprise outbound. A BDR who crushed it in a mature territory might struggle in a greenfield market. The context matters more than the resume.

    Yet the standard approach is keyword matching: "Salesforce," "SaaS," "150% of quota." None of that tells you whether someone can run a complex sales cycle, manage a multi-threaded deal, or build pipeline from scratch.

    Who We Place

    Sales Roles We Recruit

    From first-time BDRs to VP Sales — vetted by practitioners, not keyword matchers.

    Entry & Mid-Level

    • Business Development Representatives (BDRs/SDRs)
    • Account Executives (AEs)
    • Sales Engineers / Solutions Consultants
    • Inside Sales Representatives

    Senior & Leadership

    • Sales Managers
    • VP Sales / Head of Sales
    • Enterprise Account Executives
    • Revenue Operations Managers

    Specialist

    • Channel Sales Managers
    • Sales Enablement Managers
    • Sales Development Team Leads

    ANZ Sales Salary Benchmark

    What sales roles actually pay

    See the full sales benchmark

    BDR / SDR

    6–12 months
    Base
    $70k–$90k
    On-target earnings
    $100k–$120k

    Account Executive

    Mid-Market
    Base
    $100k–$170k
    On-target earnings
    $200k–$340k

    Sales Manager

    Team lead
    Base
    $120k–$180k
    On-target earnings
    $150k–$250k

    Our Approach

    Talent Auditors, Not Keyword Matchers

    Traditional recruiters match keywords on a resume to keywords in a job spec. That works for procurement. It doesn't work for revenue.

    Our recruiters have carried quotas. Managed pipelines. Closed deals and lost deals and learned the difference. They don't just check if someone "hit 150% of quota." They ask whether that was territory-driven or skill-driven:

    • What was the deal velocity? Average contract value?
    • Walk me through a deal you lost. Where did it stall in the pipeline?
    • How do you handle a CFO who goes dark after verbal commitment?
    • What's your process when a champion leaves mid-deal?
    • Your pipeline is 40% below target at week 6. What's your plan for the next 30 days?
    • Tell me about a deal where the buying committee changed mid-cycle. What did you do?

    A generalist can't ask these questions because they don't know the answers. That's the difference between matching a resume and auditing a practitioner.

    12 Months of Enablement

    What Happens After We Place Your Sales Hire

    Most agencies disappear on day one. We embed for 12 months with a sales enablement program built by people who've actually carried quota.

    Pipeline & Deal Coaching

    Weekly live pipeline reviews. Deal strategy sessions on active opportunities. Forecasting frameworks that your hire can use from week one. This isn't theory — it's coaching embedded into their real pipeline.

    MEDDICChallengerSPINSandler

    Ramp Acceleration

    Pre-boarding before day one. Role-specific onboarding pathways for AEs, SDRs, Sales Engineers, and Sales Leaders. Territory planning, ICP workshops, and objection handling tailored to your product and market.

    7 role-specific pathwaysPre-boarding included

    Ongoing Development

    Robust PD planning. 80+ certifications across prospecting, discovery, negotiation, closing and more. Peer learning networks, mentoring and live QA. Quarterly performance reviews tied to your KPIs — not ours.

    78 certifications5 sessions/weekPeer networksQuarterly reviews

    3.8 months

    avg ramp to full productivity

    78 certifications

    across 7 GTM pathways

    Peer Run

    live, practitioner-led

    826%

    enablement ROI on a $120K hire

    Ricky Pearl

    YOUR SALES DIVISION IS LED BY

    Ricky Pearl

    Co-Founder, Pointer Strategy

    Former Head of Commercial Sales. Founder & CEO (exited). 6 years building sales recruitment and enablement systems for ANZ's top SaaS companies.

    Before Pointer, Ricky ran commercial sales at Cochrane International - managing teams across six offices and growing revenue ten-fold in 18 months. He built and exited a 50-person company. He's sat in the chair your next hire is going to sit in.

    He started Pointer because the recruitment industry kept sending him candidates who looked right on paper but couldn't run a pipeline review or handle a deal that went sideways. So he built a model where sales hires are vetted by people who've actually carried quota, then supported with 12 months of enablement. That model now serves hundreds of sales leaders across ANZ - and it started with the same frustration you're probably feeling right now.

    6+ years building Pointer
    100s of sales leaders served
    Pavilion & RevGenius Chapter Head ANZ
    Founder & CEO (exited)
    Connect with Ricky Pearl on LinkedIn

    "Ricky is a revenue juggernaut. He sees business cases from every conceivable perspective and always has a why for his brilliant advice."

    Tim Davies

    COO | Founder

    "He is always happy to give advice, even if he gets nothing out of it."

    Ben O'Loghlin

    Executive Director

    "Ricky is one of my favorite sales nerds on the planet and I trust him to teach good stuff to people and represent good roles."

    John Hill

    Adapted Growth

    "Ricky is a SaaS Sales leader and entrepreneur par excellence!"

    Mike Mckell

    "Ricky has been my go-to person for all my toughest outbound questions over the past two years."

    Grégoire d'Aboville

    CMO, Hunter.io

    "Ricky is a revenue juggernaut. He sees business cases from every conceivable perspective and always has a why for his brilliant advice."

    Tim Davies

    COO | Founder

    "He is always happy to give advice, even if he gets nothing out of it."

    Ben O'Loghlin

    Executive Director

    "Ricky is one of my favorite sales nerds on the planet and I trust him to teach good stuff to people and represent good roles."

    John Hill

    Adapted Growth

    "Ricky is a SaaS Sales leader and entrepreneur par excellence!"

    Mike Mckell

    "Ricky has been my go-to person for all my toughest outbound questions over the past two years."

    Grégoire d'Aboville

    CMO, Hunter.io

    The Financial Advantage

    Capital Efficient Recruitment Model

    Drag the slider to your hire's salary. Watch what happens to your cash flow — we only win if the rep actually works out

    $80K$300K
    Traditional Fee (20%):$30,000
    Pointer Monthly:$2,250/mo
    If hire leaves at month 4:
    — Traditional loss:$30,000
    — Pointer paid:$9,000
    — You saved:$21,000
    💡 With a traditional agency, you pay the full fee whether the hire succeeds or not. With Pointer, your payments are a performance contract

    Cumulative Recruitment Cost Over 12 Months

    M0M1M2M3M4M5M6M7M8M9M10M11M12$0K$8K$15K$23K$30K

    Ramp Acceleration is The Secret Unlock

    See how faster ramp times translate into real revenue impact for your team.

    $8,500/mo base · $42,000/mo quota · 3 mo deal cycle
    Full Revenue
    7 mo

    vs 11 mo traditional

    Year 1 Added Profit
    $65,640

    Per rep, 12-month gain

    Year 2 Added Profit
    $65,640

    Per rep, 24-month gain

    Enablement ROI
    358%

    On $18,360 spend

    Cumulative Payback Path

    Per-rep accumulated profit over 12 months

    Accelerated
    Traditional
    0123456789101112$-60k$0$60k$120k$180k

    Social Proof

    What Sales Leaders Say

    "Break records. Shorten ramp times."

    Luke Williams

    VP Sales, Evotix

    "Pointer is the only sales agency that can open net new enterprise accounts reliably."

    Patrick William Joyce

    Head of Inside Sales, Immersa

    "To think that some reps don't get this level of support is scary. I am unequivocally better off because of the training and support Pointer provides."

    Asher Berlinski

    BDR, Evotix

    "Best outsourced sales service to turn to when you need help with your sales."

    Jessie Lizak

    CMO, BDEX

    PartnerEarlywork

    Hiring SDRs or junior sales reps?

    Pointer focuses on experienced GTM hires — AEs, AMs, sales leaders. For fresh grads or new sales reps, we partner with Earlywork, Australia's dedicated hiring and training solution for junior sales reps.

    Talk to Earlywork if you are hiring at the entry level.

    Visit Earlywork

    Sales Recruitment by City

    Where we hire sales talent across Australia, New Zealand and Singapore.

    Sales Recruitment in Melbourne

    VIC · Very Large talent pool

    Melbourne's sales talent pool is strongest in mid-market SaaS — AEs and SDRs who've built pipeline from scratch at Series A-C companies. Enterprise sellers exist but often get recruited to Sydney for larger deal sizes. The best Melbourne sales hires have cut their teeth in the Cremorne/Richmond startup corridor and understand the cadence of selling to ANZ mid-market buyers who expect consultative depth over aggressive closes.

    Melbourne salaries sit 5–15% below Sydney for equivalent roles, but cost of living is meaningfully lower — particularly housing. For employers, this creates a value arbitrage: you can attract strong mid-market talent at more sustainable economics than Sydney. OTE expectations have risen post-COVID as remote work gave Melbourne candidates visibility into Sydney and US-pegged compensation, but the gap persists. Candidates here respond well to equity and career trajectory over raw base salary.

    Sales Recruitment in Sydney

    NSW · Very Large talent pool

    Sydney is Australia's enterprise sales capital. If you need an AE who can run a 9-month, $500K+ deal cycle with multi-threaded stakeholder management, Sydney is where you'll find them. The talent pool is large but competitive — every global SaaS company with an APAC presence has an office here, and they're all fishing from the same pond. Expect to pay 10-20% more than Melbourne for equivalent enterprise experience.

    Sydney sets the salary ceiling for Australia. Base salaries run 10–20% above Melbourne for equivalent roles, and candidates with multinational experience expect US-adjacent compensation. Cost of living — particularly housing — is the highest in the country, which means these salary expectations aren't vanity, they're necessity. Employers competing for Sydney talent without Sydney-level budgets often lose to companies that can offer equity, flexible work, or faster career progression as compensating factors.

    Sales Recruitment in Brisbane

    QLD · Growing talent pool

    Brisbane's sales market is smaller but increasingly attractive for companies willing to offer remote flexibility. The strongest candidates are experienced professionals who chose lifestyle over Sydney salaries — they're often overqualified for the local market. SDR and BDR talent is developing fast as QUT and UQ graduates enter tech sales, but you'll need to invest in training. Pointer's 12-month enablement model works particularly well here.

    Brisbane compensation sits 10–20% below Sydney for equivalent roles, but cost of living — especially housing — is dramatically lower. This makes Brisbane an exceptional value proposition for employers building teams: your recruitment budget stretches further, and candidates can afford a higher quality of life on a lower base. The gap is narrowing as remote work gives Brisbane candidates access to Sydney-level opportunities. Many Brisbane-based professionals who work for Sydney companies remotely have effectively engineered the best of both worlds — Sydney-level pay with Brisbane cost of living.

    Sales Recruitment in Perth

    WA · Small talent pool

    Perth's sales talent is concentrated in mining, resources, and professional services — not SaaS. If you're hiring a tech salesperson in Perth, you're either converting someone from traditional industries (who brings relationships and grit but needs SaaS training) or hiring remotely. The best local tech sales hires come from the small but growing WA fintech and proptech sectors.

    Perth salaries are influenced by the mining sector, which historically pays premium rates. GTM professionals who sell into mining and resources earn well above national averages for equivalent seniority. However, Perth's cost of living — especially housing — has surged, eroding some of the lifestyle advantage the city once offered. For companies trying to hire SaaS talent without mining-sector budgets, the competition for attention is real. Candidates may compare your OTE to what they'd earn selling explosives to Rio Tinto.

    Sales Recruitment in Adelaide

    SA · Small talent pool

    Adelaide's sales talent is small but growing, anchored by the defence and cybersecurity sectors. The city produces disciplined, process-oriented sellers who thrive in complex, regulated environments. For SaaS sales roles, you'll find candidates who are technically sharp but may need coaching on velocity-style selling. The cost of hiring in Adelaide is 15-25% below Sydney for equivalent quality.

    Adelaide offers the best cost-of-living-to-salary ratio of any Australian capital. Housing is 40–50% cheaper than Sydney, and general living costs are materially lower than Melbourne. For employers, this means your compensation package goes further — a $100K base in Adelaide provides a higher quality of life than $130K in Sydney. For remote workers earning eastern state salaries while living in Adelaide, the equation is even better. This has started to attract a trickle of experienced professionals from Melbourne seeking lifestyle without career compromise.

    Sales Recruitment in Canberra

    ACT · Niche talent pool

    Canberra's sales market is dominated by government contractors and defence technology companies. The selling motion here is fundamentally different — long procurement cycles, tender processes, and relationship-based selling over years, not months. If you need someone who can navigate government buying, Canberra is the only market in Australia with that depth. For commercial SaaS sales, hire remotely.

    Canberra salaries are high relative to the city's size, driven by government pay scales and the premium for security clearances. The cost of living is also elevated — housing in particular has risen sharply as the public service has grown. For commercial tech companies, this means matching candidate expectations requires budgets closer to Sydney than to Brisbane or Adelaide. The clearance premium is real: candidates with active NV1 or NV2 clearances command 15–25% above market because the clearance process takes 6–12 months and many candidates can't obtain one.

    Sales Recruitment in Singapore

    Singapore · Large talent pool

    Singapore is APAC's sales hub — every global tech company with regional aspirations hires AEs and sales leaders here. The talent pool is diverse, multilingual, and experienced in selling across Southeast Asia, India, and ANZ. Compensation is high (comparable to Sydney) and competition for top performers is intense. The strongest Singapore sales hires understand multi-market selling and can navigate cultural differences across APAC.

    Singapore compensation is among the highest in APAC, driven by the concentration of well-funded multinationals competing for talent. Base salaries for experienced enterprise AEs are typically 15–30% above Australian equivalents when adjusted for currency differences. However, cost of living — particularly housing and international school fees for expat families — is extremely high. Companies competing in Singapore must budget for total compensation packages that reflect this reality. The Employment Pass (EP) framework also adds complexity, as minimum salary thresholds for foreign talent continue to rise.

    Sales Recruitment in Auckland

    New Zealand · Medium talent pool

    Auckland's sales talent pool is small but quality-dense. NZ-based AEs and SDRs tend to be highly consultative — the Kiwi selling style is relationship-first, low-pressure, and effective for trust-based sales cycles. They're often undervalued by salary benchmarks because NZ compensation is lower, but their close rates and customer retention metrics frequently outperform Australian counterparts.

    New Zealand salaries for GTM roles run 20–35% below Australian equivalents. Combined with a cost of living that's high relative to incomes — Auckland housing in particular has been a national crisis — this creates a challenging equation for retention. Many top NZ professionals work remotely for Australian or US companies, earning significantly more than local employers can offer. For companies hiring in NZ, the value proposition must go beyond salary: work-life balance, cultural alignment, and the chance to build something meaningful in a market where your contribution is visible carry significant weight.

    Got Questions?

    Frequently Asked Questions

    Everything you need to know about sales recruitment with Pointer. No jargon, no small print.

    $0 upfront. Pay 1.5% monthly while they perform.

    12 months of sales enablement included.

    If they leave, billing stops. Immediately.

    Billing stops. Immediately. Not 'we'll find a replacement.' You keep whatever capital you haven't paid. You decide what happens next. That's fundamentally different from the 'guarantee' that just restarts the same broken process.

    You pay monthly while your hire performs. If they leave, billing stops immediately — not a 'replacement guarantee' that just reruns the same broken process. Your capital stays in your business until the hire proves they belong. This isn't a payment plan. It's a performance contract.

    Practitioner-led competency audits (not keyword matching), 12 months of live training and mentorship, MEDDIC/Challenger/SPIN methodology reinforcement, peer learning networks across industries, and ongoing performance coaching. No other agency in Australia includes enablement — because their model doesn't require the hire to succeed.

    Typical time-to-fill is 3–6 weeks depending on seniority. We won't rush a placement — a fast bad hire costs more than a slower good one.

    BDRs, SDRs, Account Executives, Sales Engineers, Solutions Consultants, Inside Sales, Sales Managers, VP Sales, Enterprise AEs, Revenue Operations, Channel Sales, Sales Enablement, and SDR Team Leads. Entry-level through C-suite.

    Traditional agencies charge 15–25% upfront — that's $18,000–$30,000 for a $120K role, paid before your new hire has sent a single email. Pointer charges 1.5% monthly. If the hire leaves, you stop paying. No upfront capital at risk.

    Ready to Start?

    Stop Gambling. Start Building.

    No upfront fees. Practitioners who've carried quota vetting your candidates. 12 months of sales enablement included. Your next hire should come with proof, not promises.

    No commitment. No pitch deck. Just a conversation.

    Need to build an entire sales team fast? Run a Hiring Day and make every offer in a single session.