Sales Recruitment Agency
Sales Recruiters Who've Actually Carried the Quota.
Your next sales hire should come with 12 months of backup.
We're a sales recruitment agency run by operators, not keyword-matchers. We place AEs, SDRs, Sales Leaders, and every role in between, vetted by people who've actually carried quota, then train them for 12 months. You only pay 1.5% monthly while they perform.
Trusted by 60+ SaaS and tech companies across ANZ
of Australian senior managers admit they've made a bad hire
$15K–$35K in direct costs. Up to 2.5x annual salary in total damage.
The Problem
Why Most Sales Hires Don't Hit Quota
–Sales is the only function where you know within 90 days whether a hire is working — and it still takes most companies 16 weeks to act. The problem isn't effort. It's process.
–An AE who thrived in a PLG motion won't necessarily succeed in enterprise outbound. A BDR who crushed it in a mature territory might struggle in a greenfield market. The context matters more than the resume.
–Yet the standard approach is keyword matching: "Salesforce," "SaaS," "150% of quota." None of that tells you whether someone can run a complex sales cycle, manage a multi-threaded deal, or build pipeline from scratch.
Who We Place
Sales Roles We Recruit
From first-time BDRs to VP Sales — vetted by practitioners, not keyword matchers.
Entry & Mid-Level
- Business Development Representatives (BDRs/SDRs)
- Account Executives (AEs)
- Sales Engineers / Solutions Consultants
- Inside Sales Representatives
Senior & Leadership
- Sales Managers
- VP Sales / Head of Sales
- Enterprise Account Executives
- Revenue Operations Managers
Specialist
- Channel Sales Managers
- Sales Enablement Managers
- Sales Development Team Leads
ANZ Sales Salary Benchmark
What sales roles actually pay
BDR / SDR
6–12 monthsAccount Executive
Mid-MarketSales Manager
Team leadOur Approach
Talent Auditors, Not Keyword Matchers
Traditional recruiters match keywords on a resume to keywords in a job spec. That works for procurement. It doesn't work for revenue.
Our recruiters have carried quotas. Managed pipelines. Closed deals and lost deals and learned the difference. They don't just check if someone "hit 150% of quota." They ask whether that was territory-driven or skill-driven:
- What was the deal velocity? Average contract value?
- Walk me through a deal you lost. Where did it stall in the pipeline?
- How do you handle a CFO who goes dark after verbal commitment?
- What's your process when a champion leaves mid-deal?
- Your pipeline is 40% below target at week 6. What's your plan for the next 30 days?
- Tell me about a deal where the buying committee changed mid-cycle. What did you do?
A generalist can't ask these questions because they don't know the answers. That's the difference between matching a resume and auditing a practitioner.
12 Months of Enablement
What Happens After We Place Your Sales Hire
Most agencies disappear on day one. We embed for 12 months with a sales enablement program built by people who've actually carried quota.
Pipeline & Deal Coaching
Weekly live pipeline reviews. Deal strategy sessions on active opportunities. Forecasting frameworks that your hire can use from week one. This isn't theory — it's coaching embedded into their real pipeline.
Ramp Acceleration
Pre-boarding before day one. Role-specific onboarding pathways for AEs, SDRs, Sales Engineers, and Sales Leaders. Territory planning, ICP workshops, and objection handling tailored to your product and market.
Ongoing Development
Robust PD planning. 80+ certifications across prospecting, discovery, negotiation, closing and more. Peer learning networks, mentoring and live QA. Quarterly performance reviews tied to your KPIs — not ours.
3.8 months
avg ramp to full productivity
78 certifications
across 7 GTM pathways
Peer Run
live, practitioner-led
826%
enablement ROI on a $120K hire

YOUR SALES DIVISION IS LED BY
Ricky Pearl
Co-Founder, Pointer Strategy
Former Head of Commercial Sales. Founder & CEO (exited). 6 years building sales recruitment and enablement systems for ANZ's top SaaS companies.
Before Pointer, Ricky ran commercial sales at Cochrane International - managing teams across six offices and growing revenue ten-fold in 18 months. He built and exited a 50-person company. He's sat in the chair your next hire is going to sit in.
He started Pointer because the recruitment industry kept sending him candidates who looked right on paper but couldn't run a pipeline review or handle a deal that went sideways. So he built a model where sales hires are vetted by people who've actually carried quota, then supported with 12 months of enablement. That model now serves hundreds of sales leaders across ANZ - and it started with the same frustration you're probably feeling right now.
"Ricky is a revenue juggernaut. He sees business cases from every conceivable perspective and always has a why for his brilliant advice."
Tim Davies
COO | Founder
"He is always happy to give advice, even if he gets nothing out of it."
Ben O'Loghlin
Executive Director
"Ricky is one of my favorite sales nerds on the planet and I trust him to teach good stuff to people and represent good roles."
John Hill
Adapted Growth
"Ricky is a SaaS Sales leader and entrepreneur par excellence!"
Mike Mckell
"Ricky has been my go-to person for all my toughest outbound questions over the past two years."
Grégoire d'Aboville
CMO, Hunter.io
"Ricky is a revenue juggernaut. He sees business cases from every conceivable perspective and always has a why for his brilliant advice."
Tim Davies
COO | Founder
"He is always happy to give advice, even if he gets nothing out of it."
Ben O'Loghlin
Executive Director
"Ricky is one of my favorite sales nerds on the planet and I trust him to teach good stuff to people and represent good roles."
John Hill
Adapted Growth
"Ricky is a SaaS Sales leader and entrepreneur par excellence!"
Mike Mckell
"Ricky has been my go-to person for all my toughest outbound questions over the past two years."
Grégoire d'Aboville
CMO, Hunter.io
The Financial Advantage
Capital Efficient Recruitment Model
Drag the slider to your hire's salary. Watch what happens to your cash flow — we only win if the rep actually works out
Cumulative Recruitment Cost Over 12 Months
Ramp Acceleration is The Secret Unlock
See how faster ramp times translate into real revenue impact for your team.
vs 11 mo traditional
Per rep, 12-month gain
Per rep, 24-month gain
On $18,360 spend
Cumulative Payback Path
Per-rep accumulated profit over 12 months
Social Proof
What Sales Leaders Say
"Break records. Shorten ramp times."
Luke Williams
VP Sales, Evotix
"Pointer is the only sales agency that can open net new enterprise accounts reliably."
Patrick William Joyce
Head of Inside Sales, Immersa
"To think that some reps don't get this level of support is scary. I am unequivocally better off because of the training and support Pointer provides."
Asher Berlinski
BDR, Evotix
"Best outsourced sales service to turn to when you need help with your sales."
Jessie Lizak
CMO, BDEX
Hiring SDRs or junior sales reps?
Pointer focuses on experienced GTM hires — AEs, AMs, sales leaders. For fresh grads or new sales reps, we partner with Earlywork, Australia's dedicated hiring and training solution for junior sales reps.
Talk to Earlywork if you are hiring at the entry level.
Sales Recruitment by City
Where we hire sales talent across Australia, New Zealand and Singapore.
Sales Recruitment in Melbourne
VIC · Very Large talent poolMelbourne's sales talent pool is strongest in mid-market SaaS — AEs and SDRs who've built pipeline from scratch at Series A-C companies. Enterprise sellers exist but often get recruited to Sydney for larger deal sizes. The best Melbourne sales hires have cut their teeth in the Cremorne/Richmond startup corridor and understand the cadence of selling to ANZ mid-market buyers who expect consultative depth over aggressive closes.
Melbourne salaries sit 5–15% below Sydney for equivalent roles, but cost of living is meaningfully lower — particularly housing. For employers, this creates a value arbitrage: you can attract strong mid-market talent at more sustainable economics than Sydney. OTE expectations have risen post-COVID as remote work gave Melbourne candidates visibility into Sydney and US-pegged compensation, but the gap persists. Candidates here respond well to equity and career trajectory over raw base salary.
Sales Recruitment in Sydney
NSW · Very Large talent poolSydney is Australia's enterprise sales capital. If you need an AE who can run a 9-month, $500K+ deal cycle with multi-threaded stakeholder management, Sydney is where you'll find them. The talent pool is large but competitive — every global SaaS company with an APAC presence has an office here, and they're all fishing from the same pond. Expect to pay 10-20% more than Melbourne for equivalent enterprise experience.
Sydney sets the salary ceiling for Australia. Base salaries run 10–20% above Melbourne for equivalent roles, and candidates with multinational experience expect US-adjacent compensation. Cost of living — particularly housing — is the highest in the country, which means these salary expectations aren't vanity, they're necessity. Employers competing for Sydney talent without Sydney-level budgets often lose to companies that can offer equity, flexible work, or faster career progression as compensating factors.
Sales Recruitment in Brisbane
QLD · Growing talent poolBrisbane's sales market is smaller but increasingly attractive for companies willing to offer remote flexibility. The strongest candidates are experienced professionals who chose lifestyle over Sydney salaries — they're often overqualified for the local market. SDR and BDR talent is developing fast as QUT and UQ graduates enter tech sales, but you'll need to invest in training. Pointer's 12-month enablement model works particularly well here.
Brisbane compensation sits 10–20% below Sydney for equivalent roles, but cost of living — especially housing — is dramatically lower. This makes Brisbane an exceptional value proposition for employers building teams: your recruitment budget stretches further, and candidates can afford a higher quality of life on a lower base. The gap is narrowing as remote work gives Brisbane candidates access to Sydney-level opportunities. Many Brisbane-based professionals who work for Sydney companies remotely have effectively engineered the best of both worlds — Sydney-level pay with Brisbane cost of living.
Sales Recruitment in Perth
WA · Small talent poolPerth's sales talent is concentrated in mining, resources, and professional services — not SaaS. If you're hiring a tech salesperson in Perth, you're either converting someone from traditional industries (who brings relationships and grit but needs SaaS training) or hiring remotely. The best local tech sales hires come from the small but growing WA fintech and proptech sectors.
Perth salaries are influenced by the mining sector, which historically pays premium rates. GTM professionals who sell into mining and resources earn well above national averages for equivalent seniority. However, Perth's cost of living — especially housing — has surged, eroding some of the lifestyle advantage the city once offered. For companies trying to hire SaaS talent without mining-sector budgets, the competition for attention is real. Candidates may compare your OTE to what they'd earn selling explosives to Rio Tinto.
Sales Recruitment in Adelaide
SA · Small talent poolAdelaide's sales talent is small but growing, anchored by the defence and cybersecurity sectors. The city produces disciplined, process-oriented sellers who thrive in complex, regulated environments. For SaaS sales roles, you'll find candidates who are technically sharp but may need coaching on velocity-style selling. The cost of hiring in Adelaide is 15-25% below Sydney for equivalent quality.
Adelaide offers the best cost-of-living-to-salary ratio of any Australian capital. Housing is 40–50% cheaper than Sydney, and general living costs are materially lower than Melbourne. For employers, this means your compensation package goes further — a $100K base in Adelaide provides a higher quality of life than $130K in Sydney. For remote workers earning eastern state salaries while living in Adelaide, the equation is even better. This has started to attract a trickle of experienced professionals from Melbourne seeking lifestyle without career compromise.
Sales Recruitment in Canberra
ACT · Niche talent poolCanberra's sales market is dominated by government contractors and defence technology companies. The selling motion here is fundamentally different — long procurement cycles, tender processes, and relationship-based selling over years, not months. If you need someone who can navigate government buying, Canberra is the only market in Australia with that depth. For commercial SaaS sales, hire remotely.
Canberra salaries are high relative to the city's size, driven by government pay scales and the premium for security clearances. The cost of living is also elevated — housing in particular has risen sharply as the public service has grown. For commercial tech companies, this means matching candidate expectations requires budgets closer to Sydney than to Brisbane or Adelaide. The clearance premium is real: candidates with active NV1 or NV2 clearances command 15–25% above market because the clearance process takes 6–12 months and many candidates can't obtain one.
Sales Recruitment in Singapore
Singapore · Large talent poolSingapore is APAC's sales hub — every global tech company with regional aspirations hires AEs and sales leaders here. The talent pool is diverse, multilingual, and experienced in selling across Southeast Asia, India, and ANZ. Compensation is high (comparable to Sydney) and competition for top performers is intense. The strongest Singapore sales hires understand multi-market selling and can navigate cultural differences across APAC.
Singapore compensation is among the highest in APAC, driven by the concentration of well-funded multinationals competing for talent. Base salaries for experienced enterprise AEs are typically 15–30% above Australian equivalents when adjusted for currency differences. However, cost of living — particularly housing and international school fees for expat families — is extremely high. Companies competing in Singapore must budget for total compensation packages that reflect this reality. The Employment Pass (EP) framework also adds complexity, as minimum salary thresholds for foreign talent continue to rise.
Sales Recruitment in Auckland
New Zealand · Medium talent poolAuckland's sales talent pool is small but quality-dense. NZ-based AEs and SDRs tend to be highly consultative — the Kiwi selling style is relationship-first, low-pressure, and effective for trust-based sales cycles. They're often undervalued by salary benchmarks because NZ compensation is lower, but their close rates and customer retention metrics frequently outperform Australian counterparts.
New Zealand salaries for GTM roles run 20–35% below Australian equivalents. Combined with a cost of living that's high relative to incomes — Auckland housing in particular has been a national crisis — this creates a challenging equation for retention. Many top NZ professionals work remotely for Australian or US companies, earning significantly more than local employers can offer. For companies hiring in NZ, the value proposition must go beyond salary: work-life balance, cultural alignment, and the chance to build something meaningful in a market where your contribution is visible carry significant weight.
Related Reading
BDR Hiring Guide Australia
How to hire, onboard, and ramp BDRs in the Australian market.
Hiring Account Executives in Australia
What separates great AEs from average ones in ANZ.
The Real Cost of a Bad Sales Hire
Why a mis-hire costs 6-10x their salary, and how to avoid it.
Evotix BDR Team Case Study
How first-time BDRs ranked #1 globally in two months.
Sales Recruitment Fees Explained
What agencies charge and what you actually get for the fee.
Sales Recruitment + Training
Why recruitment without training produces 6-month churn.
The Cost of a Bad Hire
Hard numbers on what a mis-hire really costs your business.
Sales Salary Benchmarks 2026
Complete salary data for sales roles across Australia.
Sales Compensation Guide -- APAC 2026
OTE benchmarks, commission structures, and templates.
OTE Ratio Calculator
Model base salary, variable pay, and attainment scenarios.
Live Salary Benchmarks
Real-time sales salary data across ANZ.
Got Questions?
Frequently Asked Questions
Everything you need to know about sales recruitment with Pointer. No jargon, no small print.
$0 upfront. Pay 1.5% monthly while they perform.
12 months of sales enablement included.
If they leave, billing stops. Immediately.
Billing stops. Immediately. Not 'we'll find a replacement.' You keep whatever capital you haven't paid. You decide what happens next. That's fundamentally different from the 'guarantee' that just restarts the same broken process.
You pay monthly while your hire performs. If they leave, billing stops immediately — not a 'replacement guarantee' that just reruns the same broken process. Your capital stays in your business until the hire proves they belong. This isn't a payment plan. It's a performance contract.
Practitioner-led competency audits (not keyword matching), 12 months of live training and mentorship, MEDDIC/Challenger/SPIN methodology reinforcement, peer learning networks across industries, and ongoing performance coaching. No other agency in Australia includes enablement — because their model doesn't require the hire to succeed.
Typical time-to-fill is 3–6 weeks depending on seniority. We won't rush a placement — a fast bad hire costs more than a slower good one.
BDRs, SDRs, Account Executives, Sales Engineers, Solutions Consultants, Inside Sales, Sales Managers, VP Sales, Enterprise AEs, Revenue Operations, Channel Sales, Sales Enablement, and SDR Team Leads. Entry-level through C-suite.
Traditional agencies charge 15–25% upfront — that's $18,000–$30,000 for a $120K role, paid before your new hire has sent a single email. Pointer charges 1.5% monthly. If the hire leaves, you stop paying. No upfront capital at risk.
Ready to Start?
Stop Gambling. Start Building.
No upfront fees. Practitioners who've carried quota vetting your candidates. 12 months of sales enablement included. Your next hire should come with proof, not promises.
No commitment. No pitch deck. Just a conversation.
Need to build an entire sales team fast? Run a Hiring Day and make every offer in a single session.