What GTM roles are most in demand in ANZ?

Sales roles (Account Executives and SDR/BDRs) consistently represent the largest share of demand, typically 40-50% of all active GTM listings. Marketing and Customer Success follow. The function mix chart on this page shows how demand shifts over time.

Is the ANZ sales job market growing?

The total active roles and demand momentum charts show the current trajectory. Look at the 7-day rolling openings vs closures to determine whether more roles are being created than filled, which indicates market growth.

What is the trend in remote vs office GTM roles?

The work model mix chart tracks the share of remote, hybrid, and on-site roles over time. Hybrid remains the dominant model for GTM roles in ANZ, though remote options have grown, particularly for senior and specialist positions.

Which cities have the most GTM hiring?

Sydney and Melbourne lead ANZ GTM hiring by a significant margin, together accounting for the majority of active listings. Brisbane, Perth, and Auckland are also active markets. The top hiring cities chart provides exact numbers over the last 90 days.

Market Trends

How the Australia & New Zealand go-to-market is changing

Daily trendlines across market volume, work model, geography, seniority, salary transparency, skills, and the kinds of companies still hiring. See also salary benchmarks and skills demand.

The Pointer Go-to-Market Compensation Index

April 2026 edition — drops May 5

Monthly movers in sales, marketing, customer success, RevOps, and partnerships pay across Australia and New Zealand. Bylined Ricky Pearl.

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Market Volume

Overall demand, plus opening and closure momentum so the market direction is easier to read than active-job count alone.

Where Demand Is Shifting

Function mix, work model, hiring cities, and the AU versus NZ split show where demand is concentrating.

Who Employers Are Hiring

These charts show how the market is skewing by seniority, leadership appetite, and whether companies are being transparent on compensation.

Go-to-Market Hiring Patterns

How hiring differs by go-to-market model, who uses agencies, and which companies are ramping fastest.

Skills And Company Mix

Beyond raw job count, these trendlines show which skills are rising and which company archetypes are carrying demand.

How we know

Every number on this page is a blend of four independent sources. No single source is load-bearing; the blend is what makes the benchmark credible.

15+ published salary guides

FY25/26 ANZ compensation guides from major agencies — each surveys hundreds to thousands of go-to-market professionals. Baseline anchor.

Live job listings

Scraped daily from LinkedIn, Seek, and company career pages since late 2025. Current market conditions, not stale survey averages.

Community submissions

Anonymous salary submissions from sales, marketing, CS, RevOps, and partnerships professionals across Australia and New Zealand.

Pointer placement records

Closed searches executed by Pointer Strategy — what candidates actually accepted and what employers actually paid. Aggregated, anonymised.

Guardrails

Aggregates render only at N ≥ 10 per cohort (function × seniority × city × employment type). Below threshold, we say so explicitly and invite contributions.
Individual numbers are never exposed — not in public views, not in the personalised review, not in API responses.
Employer-level aggregates require ≥ 10 placements per employer per role before an employer can be publicly named alongside a pay band.
Refresh cadence: job listings refresh daily, aggregates recompute overnight, the monthly Compensation Index publishes on the 5th of each month.

Frequently Asked Questions

Methodology

Most charts use a 90-day window. Skills momentum uses a 30-day window. Openings and closures are shown as 7-day rolling counts. Salary transparency tracks active jobs with a salary floor of at least $60,000. Go-to-market model charts include only companies where classification is available. Reporting structure charts include only roles where reporting line is specified. Agency ratio includes all listings (agency and direct). Trendlines that are not precomputed in daily snapshots are reconstructed from each job's observed active window between first_seen_at and closed_at or last_seen_at.