What's an AI Growth System and What Do I Need to Build One? (May 2026 edition)
Everyone's talking about AI growth systems. Almost no one can tell you what they actually are. Luke Marshall cuts through the hype and walks through what's working in May 2026 — the stack, the workflows, and what it takes to build one that compounds.
Thursday 7 May 2026
Date
12:00 pm – 12:30 pm AEST
Time
Zoom
Platform
Everyone's talking about AI growth systems. Almost no one can tell you what they actually are.
Six months ago the answer was different. Six months from now it'll be different again. So this is the May 2026 edition — what an AI growth system actually looks like right now, what's worth building, and what's still vendor theatre.
Luke Marshall has spent 15+ years inside the growth engines at Google, Facebook, BMW, L'Oreal, P&G, and Unilever. He helped launch Instagram advertising in Australia. Now he runs marketing recruitment at Pointer Strategy, which means he sees what every serious growth team is hiring for, building, and ripping out month to month.
In this session he'll lay out the current shape of an AI growth system end to end, and what you actually need to put one in place.
What We'll Cover
- •What "AI growth system" actually means — a working definition you can use, separated from the buzzword soup
- •The May 2026 stack — the tools, models, and integrations that are pulling weight right now (and the ones quietly being deprecated)
- •The workflows that compound — where AI is creating real leverage in acquisition, lifecycle, content, and analytics
- •The build vs. buy call — what to assemble yourself, what to subscribe to, and where the lines have moved since 2025
- •What you need before you start — the data, the team, and the operating cadence that makes any of this work
- •What's hype, what's hidden — the quiet wins not on Twitter, and the loud claims that fall apart in production
Who Should Attend
- •Founders and CEOs trying to work out where AI fits in their growth motion
- •Heads of Marketing and Growth leaders rebuilding their stack and team
- •CMOs evaluating AI investments without a clear playbook
- •Marketers wondering what skills are about to matter and which ones are about to evaporate
- •Anyone tired of "AI-powered" pitch decks that don't survive contact with a real funnel
Your Speaker
Luke "Marshy" Marshall is Head of Marketing Recruitment at Pointer Strategy. Ex-Google, Ex-Facebook. Helped launch Instagram advertising in Australia. 15+ years in growth marketing across BMW, L'Oreal, P&G, and Unilever. He sees what every growth team in ANZ is hiring for and where the real bets are being placed.
Format
- •30 minutes — tight, practical, May 2026 specific
- •Live on Zoom and LinkedIn Live
- •Open to the GTM ANZ Community and the public
Want to join more conversations like this? Check out the GTM ANZ Community — free for revenue professionals across Australia and New Zealand.
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